I have come to believe that creating a website is a truly intimate matter. Like dancing, in some ways. I know how long customers may debate with themselves before they open themselves enough to allow someone else to see their dream, their vision, expose their emotions and ideas about how they view their own venture, to some designer or developer they do not even know.
I love people.
This is why in this work my first and foremost focus is the relationship with the customers, truly listening to them, to all they have to say. Because after I am done with their website, they will be left with it, they shall visit and operate it daily and… they should feel the website reflects exactly what they wanted it to reflect, what they envisioned. This has no price tag, one cannot estimate it in the number of minutes required.
First and foremost, we need to understand what type of website is required and whether ‘Maof Dvora’ can provide the service which would satisfy the customer’s needs. If I cannot – I would do my best to recommend someone who can. At this time, we need to determine:
The customers are asked to prepare their “homework” – to consider and specify, as clearly as they can at this point, what they want:
This may prove challenging for the customer, but in the long run – it makes the process more precise and improves the ability to find the right fit and achieve satisfaction.
We go over all of the above and define the website. All kinds of questions come up during the conversation, and we go in detail through the examples the customers bring of what they like, determining:
The goal is for the customers to become self-reliant and independent, thus ‘Maof Dvora’ invests a bit more in their training, to ensure they may manage their own websites on their own, and make some basic maintenance operations of SEO, newsletters etc. The level of literacy and expected independence will define the level of simplicity needed, to allow for the self-management. Sometimes this puts limitations on some functions, or on the choice of plugins and functions to use.
The pricing is estimated according to the above definition of the customer’s requirements and expectations for the website. Each requirement is estimated in the time needed to carry out the setup if all goes more or less smoothly, plus a bit for surprises. As they say, life is what happens to us while we are busy making plans. Surprises and changes as we go along are a natural part of life, and sometimes some obstacles can only be truly seen when we actually get to them.
I am self-employed, thus Israeli customers are to add VAT, but this is, as you understand, not mine.
After the estimate is sent to the customer, either it is approved, rejected or – the time comes to prioritize, to an extent, what to include and what not to. In short, a typical negotiation, to achieve maximum satisfaction. On both sides.